is your clinic unique?
Many aesthetic clinics are the same: cookie cutter reflections of each other. Websites are replete with models looking wistfully, usually half-dressed, showing airbrushed appendages and perfect teeth. Instagram is filled with perfection that is not real life. How can you pick your injector when most use stock photos from the aesthetic companies? Here are some tips:
1. Look for organic photos that are usually watermarked. Photos of their kind and generous clients - real people - allowing their before and afters to educate you.
2. Ask if your injector is staying current and relevant. Do they belong to a journal club, do they participate in local and national education, do they have a special certification or licensing? Are they participating in round tables or case review panels? Do they have colleagues that are willing to advise them? Do they seem like a lone horse? Are they humble? What journals do they normally read, what was the last aesthetic journal article that struck them, are they participating in research, are they local or national trainers, are they speaking on podium?
3. Do they have issues with their licensing or board certification?
4. Check reviews, knowing they can include effusive staff and angry or unusual reviewers.
5. These are the tells of a caring provider. Do they use anesthetics (numbing cream, laughing gas, dental blocks) to benefit their patients? (This can be expensive without recouping the loss but shows compassion). Do they use a veinfinder to avoid vessel occlusion, bruising, and swelling? (AccuVein pictured here and arriving at Skinwise on Friday.) How often do they use cannulas for less pain, bruising, swelling, and greater safety? How are they cleansing the skin and lowering the possibilities of infection or biofilm.
This is a beginning list of items to look for and see if they match your wants and needs in a sea of "ticky tacky" injectors who "all look just the same."